This book is a potent one to have in your arsenal as a marketer, but as a consumer it’s even more important to have.

“Buy-ology” by Martin Lindstrom really gets into the nitty gritty behind marketing, about what actually works and what doesn’t. He actually uncovers some that really backfired, and tackles the whole notion on whether or not Sex really does sell.

As a consumer you’ll be more empowered and aware of tactics being used against you. As a marketer you’ll know how to steer clear of some of the myths and know a little more about what really does work.

Martin also updates with his own article and separate video blog which can be found on his site. You can also get a pdf copy of the first chapter.

Here’s a video with Martin discussing the book himself.