I have been coaching quite a few people lately on their Internet Marketing Business and the same thing seems to be a common trend among many of them. Are you suffering from the same problem?
What I have noticed is many of you “trying” something out, you might do it one or two times, heck maybe even ten times. You did not see the results that everyone else is talking about and abandoned it.
When it comes to learning and mastering a form of marketing, there’s a lot you are going to need to learn.
Do not make the assumption that you already know something, realize there is always something more that you can learn. If a particular form of marketing is not working out for you then there is probably a good reason why.
You have not done it enough and you are still missing a key element.
Take article marketing for example. Many will tell you that article marketing is very effective for driving traffic and gaining attention. What many fail to pass along are the reasons article marketing is effective:
a) You have fully learned the effective skills to write in an interesting and persuasive manner.
b) You have submitted more than 100 articles to a directory site. Why is it not effective until you’ve submitted so many articles? The key is that with article directory sites, third-party websites pick up and publish your articles from there. This is actually where all the traffic comes from, not the actual directory site.
Many of these publishers will not see you as an expert in your area until you have over 100 articles submitted. If you submit only a few articles, the publishers will probably gather that you’re “trying” things out and skip your article for another article from an author with a little more experience.
You should realize that if you did not get the results you desired, either you are doing something wrong or have not built enough momentum yet. Remember that Rome was not built overnight, don’t expect your business to be any different. The reason that others have succeeded is that they have failed more than you.
Do you think Michael Jordan became a basketball sensation overnight? I can tell you for a fact that was not the case, he actually failed to make the team the first time he tried out.
Take a step back, find one or two things you want to do for marketing, no more than three. Focus on those until you see results. Once they are producing you can then add another form of marketing to your mix and divert your attention a little. Notice I say only a little, because in the Internet Marketing game, the rules of the game can change at a moments notice, and there will always be more to learn.
There is another problem that many people are succumbing to.
Are you one of those that are on a bunch of different email lists, spending a lot of wasted time reading about all the new different directions that everyone else is heading in their marketing?
Have you fallen into the trap above, discouraged with your results and immediately jump ship hoping to ride the new wave on another new form of marketing?
It has to deal with focus. Again, we are talking about not doing one form of marketing enough, not because you are telling yourself it did not work, but because you are hearing, hoping and believing that something else is better. You have either lost faith in yourself or your marketing. We are back at, if it was not effective, you did not do it long enough, and learn what you needed to be successful.
F.O.C.U.S. – Follow one course until successful – Robert Kiyosaki
What happens when a “new” form of marketing comes out is that so many people do the same thing, they all jump ship on what they are working on, abandon the momentum that they have built, and go onto the next “new big thing”. By everyone shifting to the next “new thing” it also ends up saturating the market and diminishing the effect of everyone’s desired result. Again the person that was being effective in that form of marketing, took the time to test it, and keep working on it until they understood the entire process. They weren’t successful overnight either.
The side effect of jumping ship and heading after the next “new big thing” is that it usually becomes very costly too. There are either some upstart fees or fees for courses explaining this new type of marketing to you, for you to get started. What happens? You end up spending more money than you have made, trying to push forward, while actually hovering in neutral, or falling further behind.
You find out that it wasn’t all it was cracked up to be and head back to what you were doing before, but have lost the momentum you had built up. What you lost here was both time and money.
Stop trying out different forms of marketing and just do it.
Many laughed at Yoda when he said “Do or do not, there is no try.”
Many laughed when Mr. Miyagi said “Either you karate do “yes” or karate do “no.” You karate do “guess so,” (squish) just like grape. Understand?”
So ask yourself, are you trying or are you doing?
What happens to the individual after too much of the above? Their mindset gets blown out of the water. They’re not seeing the results, they loose the motivation they had early on, and they become less confident in their business and themselves.
Successful Business is a mindset game through and through. Either you have the right mindset in the beginning and you build a solid business knowing on faith alone that you’re on the right path and success is definite. You accidentally have some sales come along that encourage and build up your mindset and you begin to believe that success is definite. Or, you hope that one day it’s going to all work out.
I can tell you with the third, two things happen, you either will end up on the successful path from the 2nd avenue, or you will just continue to look for the “It doesn’t work” bandwagon and hitch a ride.
To be a successful internet marketer you’re going to need the right mindset, about your business and about yourself. You are also going to need to learn certain skills and stay focused while you learn them, too many distractions only waste your time and limit your results in the short run.
Stay focused, learn what you know you need to learn, do not expect anyone to hold your hand. You know what you need to learn, stop putting it off. Keep your head in the game and do not loose the faith in your business or yourself.
These are very important if you are really going to have a successful business, any business!
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